L’OCCITANE cuts over 40 tons of plastic packaging this Christmas
As part of the brand’s plan to reduce waste, L’OCCITANE en Provence doubles down on its sustainability initiatives by making significant changes to Christmas packaging.
L’OCCITANE designed its 2020 Christmas collection of products and gift sets with the environment in mind. By replacing certain packaging materials, the company has succeeded in cutting over 40 tons of plastic based on 2020 quantities compared with 2019.
L’OCCITANE‘s commitment to society and the environment, with its aims of protecting and regenerating biodiversity and reducing its carbon footprint and plastic waste, are driven by nature. L’OCCITANE’s in-house packaging team is committed to creating economical and eco-conscious solutions for customers.
L’OCCITANE’s Director of Packaging Concept Development
We strive to enable our customers to feel good about purchasing and giving L’OCCITANE gift sets and Christmas products. By optimising the format of and the materials used to make our 2020 gift boxes and Christmas offerings, we’ve been able to decrease plastic consumption.
The plastic inserts that hold the products in L’OCCITANE’s bestselling Classic Advent Calendar are now made of moulded cellulose cardboard pulp, and the Premium Advent Calendar’s outer plastic wrapping has been replaced with paper. Christmas ornaments formerly wrapped in plastic are now protected with paper, and plastic product holders have been switched to micro-corrugated cardboard in festive gift boxes. Each material used instead of plastic was carefully analysed by L’OCCITANE’s packaging experts to ensure suitably sustainable alternatives.
In addition, the wrapping paper used in L’OCCITANE en Provence’s stores is made from recycled and recyclable materials, and the brand has always used paper bags instead of plastic bags in its stores. Its gift ribbons are made of a cellulose-based material which biodegrades within six months, while its silk paper is 100% recycled and FSC® certified.
This packaging initiative is an example of L’OCCITANE’s commitment to reducing waste, with its strategy to Reduce, Recycle & React, which includes specific targets to achieve the use of 100% recycled plastic for its bottles and 100% recyclable plastic for all packaging by 2025. The brand currently offers in-store recycling facilities at 47% of its owned retail locations, a figure it hopes to increase to 100% by 2025.