Who we are

We believe beauty can empower people to live fulfilling lives and reconnect with the planet.
The L’OCCITANE Group is a leading manufacturer and retailer of premium products with a focus on wellness and natural beauty.

All our brands are connected by our Mission: Together, with empowerment, we positively impact people and regenerate nature.
Reinold Geiger
Chairman
"The most meaningful way to make a difference in this rapidly changing world is to work together. In that sense, our Mission is what unites and drives us: a genuine desire to have a positive impact on both people and nature."
2 BN €
SALES
13.4%
GROWTH
3,000
RETAIL LOCATIONS
90
COUNTRIES
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THE L'OCCITANE GROUP

The Group's history

1976
Olivier Baussan
In the beginning...
The L'OCCITANE en Provence brand is founded by Olivier Baussan.
1997
Internationalisation strategy
An international group is created
The L'OCCITANE Group is created and an internationalisation strategy is launched by Reinold Geiger.
2008
Melvita acquired
L'OCCITANE Group acquires Melvita
The L'OCCITANE Group acquires the brand Melvita.
2010
Listed on HKSE
The Group is listed on the Hong Kong Stock Exchange
The L'OCCITANE Group is listed on the Hong Kong Stock Exchange to support its growth.
2012
Erborian joins the Group
L'OCCITANE Group acquires Erborian
The L'OCCITANE Group grows once again and adds the Erborian brand to its portfolio.
2013
L'OCCITANE au Brésil
L'OCCITANE au Brésil is launched
The L'OCCITANE Group launches a new brand called L'OCCITANE au Brésil.
2017
Limelight joins the Group
The Group invests in LimeLight by Alcone
The L'OCCITANE Group accelerates its expansion into colour cosmetics by investing in the natural skincare brand LimeLight by Alcone and fully integrating the brand into the L'OCCITANE Group.
2019
ELEMIS joins the Group
The L'OCCITANE Group acquires ELEMIS
The L'OCCITANE Group acquires the luxury skincare brand ELEMIS. This becomes the Group's most significant acquisition since listing on the Hong Kong Stock Exchange in 2010.
2020
DUOLAB, a new revolutionary approach to skincare  
Launch of DUOLAB, innovative start-up of the L’OCCITANE Group
DUOLAB revolutionises the skincare industry with a ground-breaking personalised beauty solution.
2021
The L'OCCITANE Group acquires Sol de Janeiro
The L'OCCITANE Group acquires the bodycare and fragrance brand Sol de Janeiro.
2022
The L'OCCITANE Group acquires Grown Alchemist
The L'OCCITANE Group acquires Australian skincare brand Grown Alchemist.
2023
The L'OCCITANE Group becomes a certified B Corporation™
The L'OCCITANE Group becomes a certified B Corporation™ and becomes part of a movement of like-minded businesses that are leading systemic change to support our collective vision of an inclusive, equitable and regenerative economy.
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