Who we are
555 Fifth Avenue New York City
The Group's history
In the beginning...
The L'OCCITANE en Provence brand is founded by Olivier Baussan.
An international group is created
The L'OCCITANE Group is created and an internationalisation strategy is launched by Reinold Geiger.
L'OCCITANE Group acquires Melvita
The L'OCCITANE Group acquires the brand Melvita.
The Group is listed on the Hong Kong Stock Exchange
The L'OCCITANE Group is listed on the Hong Kong Stock Exchange to support its growth.
L'OCCITANE Group acquires Erborian
The L'OCCITANE Group grows once again and adds the Erborian brand to its portfolio.
Group turnover exceeds 1 billion euros
The L'OCCITANE Group's turnover exceeds 1 billion euros.
L'OCCITANE au Brésil is launched
The L'OCCITANE Group launches a new brand called L'OCCITANE au Brésil.
The L'OCCITANE en Provence brand celebrates 40 years.
The Group invests in LimeLight by Alcone
The L'OCCITANE Group accelerates its expansion into colour cosmetics by investing in the natural skincare brand LimeLight by Alcone.
LimeLife by Alcone becomes a fully integrated brand
LimeLife by Alcone (re-branded from LimeLight) becomes a fully integrated brand of the L'OCCITANE Group.
The L'OCCITANE Group acquires ELEMIS
The L'OCCITANE Group acquires the luxury skincare brand ELEMIS. This becomes the Group's most significant acquisition since listing on the Hong Kong Stock Exchange in 2010.
Launch of DUOLAB, innovative start-up of the L’OCCITANE Group
DUOLAB revolutionises the skincare industry with a ground-breaking personalised beauty solution.