Who we are

Reinold Geiger
Our ambition is to be the market leader for natural cosmetics.
The L'OCCITANE Group is a global manufacturer and retailer of natural cosmetics and well-being products.

We are committed to developing high quality products and demonstrate respect for the environment throughout each step of the process.
Reinold Geiger
Chairman & CEO
"Our business is centred around authentic and quality products. It is through these products, combined with a resilient business model and sustainable development, that we have been able to achieve continual strong performance."
1,6 BN €
REVENUE
12.8%
GROWTH
3,486
RETAIL LOCATIONS
90
countries
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555 Fifth Avenue New York City

The Group's history

1976
Olivier Baussan
In the beginning...
The L'OCCITANE en Provence brand is founded by Olivier Baussan.
1997
Internationalisation strategy
An international group is created
The L'OCCITANE Group is created and an internationalisation strategy is launched by Reinold Geiger.
2008
Melvita acquired
L'OCCITANE Group acquires Melvita
The L'OCCITANE Group acquires the brand Melvita.
2010
Listed on HKSE
The Group is listed on the Hong Kong Stock Exchange
The L'OCCITANE Group is listed on the Hong Kong Stock Exchange to support its growth.
2012
Erborian joins the Group
L'OCCITANE Group acquires Erborian
The L'OCCITANE Group grows once again and adds the Erborian brand to its portfolio.
2013
Group turnover exceeds 1 billion euros.
Group turnover exceeds 1 billion euros
The L'OCCITANE Group's turnover exceeds 1 billion euros.
2013
L'OCCITANE au Brésil
L'OCCITANE au Brésil is launched
The L'OCCITANE Group launches a new brand called L'OCCITANE au Brésil.
2016
40 years celebration
40 years!
The L'OCCITANE en Provence brand celebrates 40 years.
2017
Limelight joins the Group
The Group invests in LimeLight by Alcone
The L'OCCITANE Group accelerates its expansion into colour cosmetics by investing in the natural skincare brand LimeLight by Alcone.
2018
LimeLife (re-branded from LimeLight) becomes a fully integrated brand of the L'OCCITANE Group
LimeLife by Alcone becomes a fully integrated brand
LimeLife by Alcone (re-branded from LimeLight) becomes a fully integrated brand of the L'OCCITANE Group.
2019
ELEMIS joins the Group
The L'OCCITANE Group acquires ELEMIS
The L'OCCITANE Group acquires the luxury skincare brand ELEMIS. This becomes the Group's most significant acquisition since listing on the Hong Kong Stock Exchange in 2010.
2020
DUOLAB, a new revolutionary approach to skincare  
Launch of DUOLAB, innovative start-up of the L’OCCITANE Group
DUOLAB revolutionises the skincare industry with a ground-breaking personalised beauty solution.
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Our expertise

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