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Sol de Janeiro
Sol de Janeiro travel retail corners established in Barcelona and Palma de Mallorca Airports
The L’OCCITANE Group, in partnership with Avolta, is thrilled to unveil new Sol de Janeiro travel retail corners in Barcelona-El Prat and Palma de Mallorca Airports. The flagship, permanent 15m² spaces will bring Sol de Janeiro’s unmistakable energy to travellers passing through these two Mediterranean gateways: indeed, they have been designed to celebrate Sol de Janeiro’s joyful brand identity and community-driven spirit, which creates moments of connection no matter where the journey begins or ends.
Global Chief Marketing & Digital Officer, Sol de Janeiro
We are thrilled to see the new flagship corners come to life. Travel retail is an ideal channel for us to express our brand storytelling in a bold, engaging way. We look forward to continuing to upgrade our consumer experience across all touchpoints.
Each Sol de Janeiro corner has been conceived as an iconic multisensory destination, incorporating:
💛 Immersive lighting and design which transport passengers into Sol de Janeiro’s vibrant universe
💛 Smart zoning designed around key touchpoints, with a mix of tables, screens and discovery zones highlighting products
💛 High-impact and thoughtfully designed entertainment elements which reinforce the brand’s unmistakable warmth and joy
💛 Curated jet sets respond to the practical rituals of travel, while gifting moments and in-store GWPs transform impulse into lasting moments of delight
💛 Complete stock of Sol de Janeiro’s mist and cream collections, hero products and seasonal novelties
The 360° retail spaces are already live, with implementation completed across Barcelona-El Prat and Palma de Mallorca Airports in partnership with Avolta and Aena. The launch has been supported by a comprehensive retailtainment and customer relationship management strategy to extend brand interaction beyond the physical space while strengthening in-store momentum.
Global Travel Retail Senior Brand Manager, Sol de Janeiro and L'OCCITANE Group
At L’OCCITANE Group Global Travel Retail, we aim to translate strong brand identities into powerful airport environments. With Sol de Janeiro, this means scaling its joyful, sensorial universe in a way that drives visibility, momentum and sustainable growth across key international hubs.
The travel retail division of the L’OCCITANE Group encompasses more than 40 operators, 400 airports, 70 airlines and 1,200 duty-free shops in over 120 countries worldwide, offering a carefully curated selection of beauty and well-being products from the Group’s growing brand portfolio. The Group is excited for the next chapter of Sol de Janeiro’s travel retail growth, which reimagines the high-traffic airport environment as a vibrant beauty destination. By blending immersive experiences with commercial excellence, the brand is poised to turn moments of transit into opportunities for discovery, delivering both excitement and results.
