Raising the standard: L’OCCITANE Group advances its B Corp™ journey towards recertification

Every March, the global B Corp™ community comes together to celebrate a shared belief: that business should be a force for good. For L’OCCITANE Group, B Corp™  Month 2026 carries particular significance. As we mark our third year as a Certified B Corp™, we are preparing for recertification and positively welcome the new, more rigorous and transparent standards introduced by B Lab™.

At L’OCCITANE Group, we strive to drive meaningful change in everything we do. That is why B Corp™ matters. It provides a framework for accountability, a catalyst for progress and a powerful signal of our commitment to people, planet and sustainable long-term performance.

Our continuing B Corp™  journey

When L’OCCITANE Group first achieved B Corp™ certification in 2023, it formalised a philosophy already embedded in our Mission: with empowerment, we positively impact people and regenerate nature. Since then, we have strengthened those foundations, advancing with discipline and intent.

Our brands continued to advance their sustainability efforts, with B Corp™  serving as a guiding principle. In October 2025, Vranjes Firenze was certified as a B Corp™ , reflecting its deep commitment to its Florentine heritage, to nature and to people, with every creation designed, formulated and produced locally. L’Occitane en Provence joined the B Corp™  Beauty Coalition, a group of more than 90 B Corp™ certified beauty brands, including ELEMIS, which is already a member.

Across the Group, brands continued to support biodiversity through their supply chains and local initiatives. All brands also aim to generate a positive impact for local communities wherever they operate and source. Through the L’Occitane en Provence Foundation, the Sol de Janeiro Foundation and other brand-led philanthropic initiatives, donations in funds and products are provided to local communities and NGOs in both sourcing regions and operational subsidiaries. The Group also invests in the Carbon Nature Fund to help generate a lasting positive impact for local communities. Together, these actions reflect a clear principle: certification marks a milestone, while continuous improvement defines the journey.

Preparing for recertification in 2026

Recertification is not about retaining a label. It is about demonstrating progress, documenting impact, addressing gaps within defined timelines and strengthening practices year after year.

Across governance and ethics, we reinforced awareness of our Global Speak Up Policy through targeted communications during Ethics Day and presented our ESG performance at the Group’s latest Large Board Meeting, ensuring sustainability remains a top priority.

For our people, we have defined and deployed a Group-wide HR strategy aligned with our priorities, supporting consistent implementation across markets and reinforcing our commitment to fair work globally. This ambition is reflected by 99% of our workforce receiving a certified Living wage.

In environmental stewardship, we completed a third-party audit of our carbon assessment, strengthening the robustness of our climate reporting. We also launched a survey with Extended Producer Responsibility (EPR) organisations in key markets to better understand packaging recovery infrastructure and identify opportunities to accelerate circularity.

A business model built for long-term value

Remaining B Corp™ strengthens our business fundamentals. Embedding stakeholder governance enhances resilience and climate action safeguards supply chains. Fair work and human rights practices reinforce trust and long-term engagement. Circular design and responsible sourcing future-proof our operations.

The B Corp™ framework aligns directly with our triple bottom line: people, planet and profitability. It ensures that performance is measured not only by financial outcomes, but by the positive value we create for communities and ecosystems. At a time of heightened scrutiny around sustainability claims, the updated standards further strengthen credibility through independent verification and mandatory performance across all Impact Topics. Accountability is not a constraint; it is a competitive advantage.

Five decades of purpose

As Maison L’Occitane en Provence celebrates its 50th anniversary in 2026, our recertification journey carries particular significance. What began as an entrepreneurial vision rooted in respect for nature has evolved into a global business grounded in stakeholder governance, regenerative sourcing and long-term value creation. From the very beginning, the ambition has been to build a company that performs well because it acts responsibly. Recertification under the new B Lab™ standards reaffirms that this philosophy remains central to our strategy. Long-term profitability and positive impact must continue to progress together.

Looking ahead

As we mark B Corp™  Month 2026 under the theme ’A Simple Symbol, A Powerful Signal,’ we reflect with confidence and look ahead with resolve. Recertification in 2026 represents the next step in a long-term commitment, not an endpoint, but part of an ongoing cycle of improvement.

To learn more about B Corp™, visit: www.bcorp.com