Vranjes Firenze launches Tuscan-inspired home fragrance from new Florentia collection

The L’OCCITANE Group is proud to announce the launch of Fico Aromatico, the first fragrance in a new home scent collection by Vranjes Firenze, which marks a significant step in the Florentine house’s creative evolution.

Inspired by the Tuscan countryside, Fico Aromatico blends green and fruity notes. Opening with tomato leaf and green mandarin, followed by ripe fig and grounded by woods and oakmoss, the composition is designed to bring a natural, long-lasting freshness into interior spaces. It envelops without overwhelming and brightens without overpowering.

Excitingly, there is more to come from Vranjes Firenze on this front: Fico Aromatico is just the first fragrance to launch from the brand’s new Florentia collection. Named after the Latin word for Florence – which also means ‘to flourish’ – the collection reflects Vranjes Firenze’s core sources of inspiration: nature, vegetation and the Tuscan landscape.

In addition, with this launch, Vranjes brings together fragrance and design principles. Drawing on traditional Florentine aquatint engraving, the packaging features botanical motifs and textured paper, positioning the product as a decorative object that consumers can treasure, as well as a layered scent that elevates their spaces.

Having launched on 16 March 2026, Fico Aromatico is available online and in boutiques in sizes ranging from 250ml to 5,000ml.