Vranjes Firenze expands product universe with new hand soap collection

The L’OCCITANE Group continues to enrich its offer of sensorial beauty and well-being products with the latest launch from Vranjes Firenze: a collection of scented hand soaps that elevate a simple daily activity into a moment of well-being and indulgence.

In this new range, Florentine perfume artistry is combined with the art of self-care to deliver gentle yet effective cleansing. Formulated with a traditional Marseille base enriched with shea extract, the soaps create a light, silky lather that rinses effortlessly, leaving the skin soft and delicately scented.

The soaps are available in three sophisticated scents inspired by the landscapes of Tuscany:

• Cipresso e Rosmarino (Cypress & Rosemary) pays tribute to the Tuscan hills with a balsamic, aromatic fragrance that energises and refreshes the skin.
• Verbena is a bright citrusy blend, bursting with vitality and offering a toning and regenerating effect, ideal for those who seek brightness and dynamism.
• Miele e Limone (Honey & Lemon) combines the velvety sweetness of honey 

Presented in the maison’s signature amber bottles, the soaps can be purchased as standalone dispensers or refills, reflecting the Group’s commitment to combining elegance, functionality and sustainability. Indeed, this launch encapsulates the L’OCCITANE Group’s vision of bringing artisanal craftsmanship, sensorial pleasure and positive impact into everyday routines. Moreover, the collection reflects Vranjes Firenze’s dedication to excellence, as the brand continues to combine scientific expertise and creative artistry to deliver quality, elegant products that elevate both home and personal care rituals.