Vranjes Firenze unveils Firenze in Translation Eau de Parfum collection

The L’OCCITANE Group is proud to introduce the latest Eau de Parfum collection from Vranjes Firenze, Firenze in Translation. Designed as a sophisticated tribute to Florence – where the brand has been based since 1983 – the collection is made up of eight new fragrances, each of which is inspired by a uniquely Italian word that resists direct translation.

Indeed, the perfumes in the collection centre on a series of specific yet universal feelings tied to the Florentine landscape. By translating nuanced emotions into olfactory experiences, Vranjes Firenze invites wearers to immerse themselves in the poetry of the Italian language and the timeless beauty of Florence – wherever they are in the world.

Crafted from refined ingredients and designed for lasting intensity, the collection’s eight perfume creations bring to life a series of distinct emotional states:

• Mattutino speaks to the rhythm of an early Florentine morning, featuring vibrant spices, ginger and sandalwood.
• Meriggiare expresses the stillness of summer afternoons in the shade, blending linden flower, beeswax and cedarwood.
• Capogiro encapsulates a breathtaking moment that makes your head spin, expressed through bergamot, cypress and Haitian vetiver.
• Petaloso is a celebration of floral abundance with a radiant, floral-fruity bouquet.
• Intrigo represents intrigue and unexpected charm through notes of Tuscan leather, oud and patchouli.
• Tintinnio evokes the joyful clink of glasses in good company, captured in a sparkling citrus-woody accord.
• Chiaroscuro mirrors the beautiful interplay of light and shadow, featuring nutmeg, tonka bean and lavender.
• Nottetempo evokes the mystery of nightfall, unfolding with dark cherry, rum, oakwood and cocoa.

Available as 100ml bottles, as well as a Discovery Kit featuring all eight scents in refined travel sizes, Firenze in Translation offers a versatile and immersive way to experience fragrance. The product design also takes inspiration from Renaissance principles of proportion and colour. Distinctive octagonal labels, positioned at the corner of each bottle, reinterpret classical symmetry with a contemporary edge – just like Vranjes Firenze itself.

With a unique identity defined by both tradition and innovation, Vranjes Firenze has been delivering multisensorial well-being since 1983. Since joining the L’OCCITANE Group portfolio in 2024, the brand has gone from strength to strength. The new Eau de Parfum collection not only captures Vranjes Firenze’s – and Florence’s – traditional perfumery artistry but also reflects investment in cutting-edge scientific research to produce sophisticated formulations with unparalleled longevity and depth. The Group looks forward to the continued evolution and success of Vranjes Firenze.