Sol de Janeiro introduces Intense Perfume Mist, expanding its fragrance innovation portfolio

Building on the global success of its Cheirosa fragrance franchise, Sol de Janeiro is expanding its fragrance portfolio with the launch of Intense Perfume Mist. Developed in response to consumer demand for longer-lasting scents, the new collection delivers a richer, longer-lasting fragrance experience while staying true to the joyful spirit that defines the brand. 

Created as a new fragrance format within prestige body fragrance, Intense Perfume Mist reimagines some of Sol de Janeiro’s most loved scents with higher-concentration formulas designed to deliver a deeper, more intense scent experience. Built around a signature solar ambery accord inspired by Rio de Janeiro’s golden hour, the collection includes intensified versions of Cheirosa 62, Cheirosa 59 and Cheirosa 91, alongside a new fragrance, Cheirosa 74. 

Since introducing its iconic Cheirosa Perfume Mists, Sol de Janeiro has helped make fragrance an integral part of consumers’ daily self-care rituals. Intense Perfume Mist was developed as a complementary addition to the existing range, offering a bolder fragrance experience while allowing consumers to layer scents and create a more personalised fragrance wardrobe. 

At the heart of the collection is the new Cheirosa 74 Intense Perfume Mist, a golden gourmand fragrance featuring notes of ripe pineapple, orange flower and solar ambery accord. Inspired by the atmosphere of Arpoador Beach in Rio de Janeiro, the scent captures the energy of a place where people gather each evening to celebrate the final moments of sunset. 

The launch reflects Sol de Janeiro’s continued focus on innovation driven by consumer insight. Today, one Cheirosa Perfume Mist is sold every second worldwide, underscoring the brand’s strong position within the rapidly growing prestige body fragrance category. Intense Perfume Mist further expands Sol de Janeiro’s fragrance offering while responding to evolving consumer expectations around scent performance and self-expression. 

Supporting the launch is Your Endless Summer, a global campaign fronted by Brazilian artist IZA. Shot on the shores of Ipanema Beach, the campaign celebrates the energy, warmth and authenticity that inspire both the collection and the brand’s connection to Brazil. 

The L’OCCITANE Group is proud to see Sol de Janeiro continue to evolve its fragrance portfolio through consumer-led innovation, creating new ways for fragrance lovers worldwide to experience the brand’s distinctive and joyful approach to scent.