New flagship on Regent Street London officially opens
The 3rd and final of our 3 exciting December 2017 flagship openings took place in London last week, just days before Christmas, and we are delighted to announce that 74-76 Regent Street is now open for business. This follows Yorkdale Toronto and 86Champs in Paris, both of which also launched earlier this month.
The vast new 2-level store on Regent Street becomes one of the largest properties in the L'OCCITANE en Provence global portfolio. The store's design is certainly eye-catching, with the message “Memory Creation by Inspirational Storytelling” shining throughout. The London flagship offers a complete sensorial experience and a selection of orginal ways to personalise and customise products. These include a state of the art engraving machine, Pierre Hermé macaron bar, hand and arm massage bar, L’OCCITANE Café and a beauty concierge service.
It also brings together the L’OCCITANE en Provence and Pierre Hermé brands for the first time in the UK. The partnership with the world famous pastry chef began in 2015 and continues today, notably through the new 86Champs concept store. Regent Street will offer an exclusive range of macarons and hand creams that share the same ingredients.