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Sol de Janeiro
Sol de Janeiro Body Badalada summer tour
This summer, we’re taking our energy global,’ Marion Amirouche, Brand Manager for Sol de Janeiro, Global Travel Retail, L’OCCITANE Group.
This season, L’OCCITANE Global Travel Retail has launched the Sol de Janeiro Body Badalada summer tour. An omnichannel campaign set in over 350 airports worldwide so that “no matter where you land, Badalada will be there to greet you with open arms and an unforgettable scent.”
Reimagining the airport journey, this campaign delivers a unique, high-impact sensorial experience designed to surprise and delight travellers with:
💛 Towering product installations
💛 Oversized digital screens and animated pillars
💛 Terminal takeovers
💛 Mobile hype crews dressed as walking luggage
Leaving lasting impressions, especially whilst being set in some of the world’s busiest airports – including New York JFK, Puerto Rico, Toronto and Sydney, to name a few. The campaign transforms transit spaces into moments of celebration, connection and self-expression. It resonates powerfully with Gen Z consumers and new audiences across the globe.
Staying true to the story behind the product, Body Badalada is rooted in connection:
Sol de Janeiro Co-Founder and CEO
Our new lotion was created to bring people closer to their bodies, to each other, and to self-expression. It’s not just about selling a product – it’s about creating moments where people feel seen, celebrated, and part of something bigger.
Read more about the campaign here by DFNI: https://lnkd.in/e72DY7wE
