New ERBORIAN range premieres in Paris, Charles de Gaulle and Orly Airports

The L’OCCITANE Group Travel Retail and ERBORIAN have teamed up with Extime Duty Free Paris and Extime JCDecaux Airport to deliver a high-impact campaign in Paris Charles de Gaulle and Paris Orly, supporting the travel retail avant-première of ERBORIAN’s new Centella Redness skincare range.

Running from 6 January to 23 February 2026 in 15 Extime duty-free locations, the 360° campaign brings together retail theatre, skincare education and cultural touchpoints to spotlight ERBORIAN’s redness-targeting range ahead of its official launch in local markets on 1 February.

ERBORIAN and Extime have collaborated – for the first time at this scale – to reimagine the entire passenger journey as a site of skincare discovery. Their joint effort leverages a combination of targeted strategies, encompassing:

• Promotion of the ERBORIAN brand on the Extime website alongside incentives to visit duty-free stores 
• Immersive in-store experience, with bold displays and floor graphics guiding passengers to dedicated Centella Redness areas
• Brand movie and campaign assets broadcast on Extime JCDecaux digital screens at store entrances and behind cash desks 
• In-person brand ambassadors engaging with shoppers at peak times
• K-pop performances in selected stores on Saturdays throughout February, celebrating ERBORIAN’s Korean heritage 

ERBORIAN’s Centella Redness range speaks to an increasing demand for sensitive-skin and anti-redness solutions worldwide. Powered by Centella Asiatica and high-performance active ingredients, the three-step routine has been specially developed for reactive skin, targeting visible redness while supporting skin barrier health. Together, the groundbreaking new products – the CC Red Correct, Centella Red Serum and Centella Crème – reinforce ERBORIAN’s positioning at the intersection of skincare and complexion performance. 

The L’OCCITANE Group is excited for this new range and new chapter in ERBORIAN’s journey. What’s more, the partnership with Extime expresses the Group’s broader ambition to grow skincare engagement by combining product education with memorable brand storytelling in high-traffic international hubs – ultimately generating impressive results.