ERBORIAN expands its hydration offering with a new skincare routine inspired by Korean expertise

The L’OCCITANE Group is delighted to celebrate the launch of a new hydration-focused skincare routine by ERBORIAN. Bringing together innovative formulas, Korean-inspired expertise and multifunctional skincare, the new range is designed to help consumers achieve hydrated, radiant-looking skin while adapting to different skin needs. 

At the heart of the launch is Water Serum, ERBORIAN’s new intense hydrating serum. Formulated with four types of hyaluronic acid and snow mushroom, the lightweight gel serum is designed to provide immediate and long-lasting hydration while helping skin appear plumper and more luminous.

The launch also introduces two new moisturisers designed to complete the routine according to different skin types and preferences. Glow Moisturizer delivers what ERBORIAN describes as the Korean “glass skin” effect through a silky-smooth texture that helps boost luminosity and even out the complexion without a greasy finish. Matte Moisturizer offers a lightweight gel-cream texture that combines long-lasting hydration with an immediate mattifying effect, helping to control excess sebum without drying the skin. 

Together, the new products complement ERBORIAN’s iconic CC Crème, the brand’s best-selling colour-correcting cream for the past 13 years. Enriched with centella asiatica and hyaluronic acid, CC Crème combines skincare benefits with instant complexion correction, helping to hydrate, even out and brighten the complexion in a single step. ERBORIAN positions the routine as “the ultimate duo for a signature glow”, pairing hydration with complexion enhancement. 

The new hydration range reflects ERBORIAN’s continued focus on combining active ingredients, proven skincare efficacy and sensorial textures inspired by Korean beauty expertise. By bringing together serums, moisturisers, complexion products and targeted skincare benefits, the brand continues to offer routines designed to fit seamlessly into consumers’ everyday lives. 

The L’OCCITANE Group is proud to see ERBORIAN continue to innovate through products that combine hydration, skincare performance and Korean-inspired expertise, helping consumers achieve healthy-looking, radiant skin.