Vranjes Firenze obtains B Corp™ certification
The L’OCCITANE Group is proud to announce that Vranjes Firenze has achieved B Corp™ certification, marking a new chapter of sustainable fragrance excellence. With this achievement, it joins a global community of like-minded businesses, including several other brands in the L’OCCITANE Group’s portfolio, committed to creating not only economic value but also social and environmental impact.
Chief Executive Officer, Vranjes Firenze
Becoming a B Corporation™ is both a milestone and a starting point. We are determined to continue expressing our passion for the art and culture of perfumery through a responsible approach that generates well-being for people, communities and the planet.
Indeed, the certification reflects Vranjes Firenze’s deep, long-standing respect for heritage, nature and people. Established in the heart of Tuscany in 1983, Vranjes Firenze has been designing, formulating and producing its creations in close collaboration with local artisans, suppliers and partners for decades. Moving forward, it aims to further enhance its production chain, reduce its environmental impact, and preserve the excellence of Florentine craftsmanship to foster a more equitable, inclusive, and regenerative economy.
Positive actions taken by the brand on its journey towards B Corp certification include:
- Cultivating a corporate culture based on transparency and mutual respect
- Using 100% renewable energy
- Introducing packaging aimed at reducing waste (such as 500ml refills, which account for 30% of total sales)
- Conceiving, formulating and producing all products locally (80% of suppliers are Italian, 35% Tuscan)
- Ensuring the highest quality and safety standards, alongside attentive and inclusive customer journeys
- Integrating social and environmental impacts into company strategy
For the L’OCCITANE Group, this milestone is more than a celebration of Vranjes Firenze’s remarkable progress – it is a powerful statement of intent. It reaffirms the brand’s and the wider Group’s ambition to unite excellence, craftsmanship and responsibility, setting new standards for the luxury sector and proving that true beauty is not only created with skill and passion, but also with deep respect for the world around us.