Sol de Janeiro, double winner at TFWA 2023 in Cannes
L’OCCITANE Group is delighted to announce that its Brazilian-inspired premium beauty brand, Sol de Janeiro, has won in two categories at the TRBusiness Travel Retail Awards 2023. The prestigious awards were presented at a glittering evening ceremony at the Martinez Hotel during the TFWA World Exhibition and Conference in Cannes which ran from 1-5, October 2023.
Now in their sixth year, the consumer-voted annual awards are dedicated to the travel retail industry and were inaugurated by TRBusiness in partnership with leading Swiss consumer research company, M1nd-set.
The awards are assessed by 5,000 consumer judges sourced from M1nd-set’s unique database of international travelling consumers as well as panel of influencers with a combined following of more than one million. Sol de Janeiro was awarded the top gong for its best-selling Brazilian Bum Bum Cream in the category of Best Skincare, Haircare, Bath & Body Product (under €40) 2023. It also won the Best Overall Product 2023 Award.
With its impactful motto: ‘Love it. Flaunt it. You’ve got it.’, Sol de Janeiro was born of an authentic and joyful Brazilian philosophy that celebrates diversity, body positivity and inclusivity. Beloved by multi-generational global consumers, especially Millennials and Gen Z shoppers, the brand has fast garnered a loyal and devoted fan base with its highly effective body care products, and vibrant and colourful viral presence. All of the brand’s nutrient-rich products combine sustainably sourced ingredients from the lush, natural and diverse landscape of Brazil with clinically proven technologies that deliver results. It is one of the fastest-growing, award-winning skincare brands in North America.
Head of Global Travel Retail Marketing at L’OCCITANE Group
We are honoured to have received these fantastic awards for Sol de Janeiro’s bestselling Brazilian Bum Bum Cream. Consumer recognition of the brand at airports bears testimony to our continuous efforts to push the boundaries in travel retail with innovative, disruptive, and dynamic global pop-up campaigns and activations. We have been bowled over by the success of the roll out of Sol de Janeiro in travel retail this year and its growing following among Gen Z and Millennial travellers at airports worldwide.
At this year’s TFWA World Exhibition & Conference in Cannes, L’OCCITANE Group once again showcased its multi-brand portfolio. In addition to L’OCCITANE en Provence, brands ELEMIS, Grown Alchemist, Erborian, Sol de Janeiro, Melvita and L’OCCITANE au Brésil were also featured.
While unveiling a selection of the newly integrated brands’ best-selling travel retail products, L’OCCITANE Travel Retail also took the opportunity to underline its newly achieved B Corp™ certification. This is an exciting milestone that builds on the Group’s ongoing commitment to creating positive change by empowering communities it invests in, protecting biodiversity, reducing waste and mitigating climate change. With certification, the Group joins a global community of like-minded businesses that share a collective vision of creating an inclusive, equitable and regenerative economy to be a force for good in the world.
As a leading exponent of sustainability within the Travel Retail industry, the L’OCCITANE Group continuously strives to support the sector with open-source sharing, and by adopting a proactive, eco-friendly stance in terms of products, packaging and commitment to reducing waste, protecting and regenerating biodiversity and reducing its environmental and carbon footprint.