Dr. Vranjes Firenze’s new home fragrance celebrates Florentine roots

The L’OCCITANE Group is thrilled to unveil Limone Cedrato, the latest creation from Dr. Vranjes Firenze. This new home fragrance is designed to bring light, vitality and a sense of well-being into everyday living spaces.

Inspired by the timeless beauty of the Medici gardens in Florence, where cedar fruits have been cultivated since the Renaissance, Limone Cedrato is a tribute to nature, botanical artistry and the Italian joy of living. The fragrance has been specially crafted to enhance bright, welcoming spaces – such as living rooms, kitchens or entrance halls – mirroring the cedar plant’s affinity for warm, luminous environments.

The composition opens with a vibrant burst of Florentine lemon and bergamot, delivering an immediate sensation of refined freshness. At its heart, citrus leaves and delicate lemon blossom create a pure and natural harmony, while a base of vetiver and sandalwood adds depth, warmth and lasting sophistication – resulting in a rejuvenating olfactory experience that transforms the home into a site of positivity and joy.

Founded in Florence in 1983, Dr. Vranjes Firenze has stood for Florentine craftsmanship for over four decades – so this new release represents a celebration of the brand’s roots. Indeed, Limone Cedrato encapsulates the maison’s mission: to capture the spirit of Florence and deliver a multisensorial experience defined by exceptional quality and timeless design.

Limone Cedrato will be available from May 2026 across a full range of diffuser sizes, from 250ml to 5,000ml, alongside refillable formats, allowing consumers to continuously immerse their homes in its distinctive and uplifting character.