L’Occitane en Provence advances its skincare expertise with Divine Targeted Wrinkle Care

As L’Occitane en Provence celebrates its 50th anniversary in 2026, the brand is expanding its skincare offering with the launch of Divine Targeted Wrinkle Care, the latest innovation within its Immortelle Divine collection. Rooted in more than 25 years of research into the Immortelle flower, the new formula reflects the brand’s ongoing commitment to combining botanical expertise with skincare science.

Designed to complement the existing Divine skincare ritual, Divine Targeted Wrinkle Care targets five types of expression lines: forehead lines, frown lines, crow’s feet, under-eye lines and nasolabial folds.

At the heart of the formula is Immortelle Super Extract, a key ingredient across the Divine range, combined with Hexapeptide-8 and hyaluronic acid. Together, these ingredients help target the appearance of wrinkles and expression lines while providing an immediate plumping effect.

The launch builds on more than 25 years of research into Immortelle, a flower renowned for retaining its structure and colour long after being picked. This ongoing research continues to inform L’Occitane en Provence’s approach to skincare innovation, combining botanical ingredients with scientific expertise to support healthy-looking skin over time.

Rooted in Haute-Provence, the brand continues to draw on its knowledge of plants and natural ingredients while investing in scientific research to develop high-performance skincare solutions. Immortelle remains one of its most iconic ingredients and a cornerstone of the Divine collection.

By bringing together Immortelle Super Extract, targeted wrinkle care and more than two decades of botanical research, Divine Targeted Wrinkle Care represents the latest evolution of the Immortelle Divine collection, reinforcing L’Occitane en Provence’s expertise in nature-inspired skincare innovation.