L’OCCITANE en Provence North America set out to create a first-of-its kind holiday experience

This year, L’OCCITANE en Provence North America set out to create a first-of-its kind holiday experience for consumers, editors and influencers to unveil the brand's holiday offerings and give attendees the opportunity to immerse themselves in L’OCCITANE’s special holiday magic!

Inspired by the storybook-esque graphics of the brand’s holiday collections, the internal teams leveraged this concept to create a space filled with WONDER… 

The Classic Advent Calendar became a huge demo stage that attendees could walk on and open the ‘doors’ to explore the most iconic L’OCCITANE products inside.

Beautiful almond and shea gift ornaments transformed into larger-than-life dollhouses with product sampling, storytelling and images. Every corner of the experience offered attendees immersive and “Instagram-able” branding opportunities all rooted in L’OCCITANE Holiday 2022 Campaign.