PROTECTING NATURAL HERITAGE
Born in 1976 in the Alpes-de-Haute-Provence region, L’OCCITANE draws inspiration from nature and the land of Provence. Olivier Baussan, founder of L'OCCITANE, has always supported and emphasized the importance of the men and women who keep this region alive through authentic, traditional practices that respect the environment.
Sponsorship in Provence supports these values, with a determination to preserve and pass down the knowledge and traditions by supporting local initiatives that aim to perpetuate knowledge and the use of plants in the Provence-Alpes-Côte-d’Azur region.
For example, L'OCCITANE is committed to preserving PDO fine lavender from Haute-Provence, which is threatened with decline, by contributing to a grant fund aimed at finding ecological solutions to fight the disease that is destroying it.
Join us in the fight to save lavender