L'OCCITANE is born in Provence, where the fragrant fields of lavender are a constant reminder of the natural richness of this region.

A true story lies behind each of the ingredients gathered in the south of France and around the Mediterranean.
Our fragrances, body care and face care ranges are inspired by the benefits of these ingredients and the skills and know-how of the region's artisans.


In the time of the Byzantine Empire, the south of France was a region called "Occitania".

The name "L'OCCITANE" is derived from this, meaning "woman of Occitania." L'OCCITANE symbolizes this woman, hey beauty and her relationship with nature.


To pass on the Mediterranean art de vivre and traditions through high-quality, effective and natural beauty products.


Authenticity: Our products use of high-quality, traceable, natural ingredients. Each collection tells a story, with products and ingredients that help perpetuate tradition.

Sensoriality: Our products stimulate the senses, offering a moment of well-being and sensory delight.

Respect: We respect the planet through the use of environmentally friendly materials, recylced and recylcable materials, etc. We respect people - our customers, by offering clear and transparent communication; our employees, through the continuous improvement of their working environment; and our suppliers, by building long-lasting relationships.


The story began in 1976, in Provence, when Olivier Baussan created L'OCCITANE. Having purchased a distillation still, he gathered some wild rosemary and extracted its essential oil. He then used this oil to make shampoos, which he sold at the local markets. One year later, L'OCCITANE harvested its first ingredient: lavender. This was followed by shea butter in 1980, verbena in 1990, and immortelle in 2002. At L'OCCITANE, every ingredient is synonymous with authenticity, respect and sensoriality.

It is these values that have guided L'OCCITANE since the very beginning. They lie behind the brand's commitments. In 2006, L'OCCITANE created its Foundation, with the mission to support the visually impaired throughout the world and promote women's leadership in Burkina Faso. Since 2008, the Sustainable Ingredients department has overseen and secured the supply of plant materials while ensuring respect for both ecosystems and producers. As for its environmental performance, L'OCCITANE is continually striving to do even more. In 2009, with a focus on eco-design, it launched its first eco-refills.

The first L'OCCITANE store opened in 1981, in Provence. The brand went on to pursue its development, opening stores in Paris (1992), followed by New York, Hong Kong and Tokyo from 1996. In 2015, L'OCCITANE Group had a presence in over 90 countries, with over 2,700 stores.


L'OCCITANE offers a variety of personal care products, including face, body and hair care as well as fragrances.